Brand Design
NSW
Crème Solaire positions sun protection as part of the daily ritual, rather than simply a beach-day afterthought. It acknowledges that today’s skincare consumer wants ingredients they trust, packaging they’re proud to display, and a brand ethos that reflects their values.
The product line includes a 100ml refillable ceramic pump bottle, an rPET refill pouch, and a travel-sized pump, all designed to reduce waste while maintaining a clean, elevated aesthetic. The formula is mineral-based, reef-safe, and thoughtfully developed for wearability, aligning with both health and environmental concerns.
Create a unique suncare brand that responds to Australia’s growing demand for sustainable, effective, and socially conscious skincare — with a strong emphasis on design, packaging, and audience insight.
Crème Solaire by SOLAR emerges as a clear concept brand designed for the trendsetter segment: people who influence others, care about clean beauty, and expect premium product experiences. Through considered packaging, elevated visual identity, and a strong digital-first marketing strategy, the concept repositions sunscreen as a lifestyle product.
