Customer Strategy
Wollongong, NSW
Humber's existing digital presence featured high-quality visuals and a distinctive brand palette but suffered from low engagement and one-way communication. Our strategy aimed to revitalise their online interactions by introducing dynamic, two-way content that resonates with their target audience.
Central to this initiative was the "Friends of H" loyalty program, offering tiered rewards and exclusive perks accessible through a dedicated mobile app. Complemented by personalised email campaigns and interactive social media content, the program fostered a sense of community and encouraged repeat visits.
Develop a comprehensive customer retention strategy for Humber that enhances digital engagement, fosters customer loyalty, and aligns with the brand's unique identity.
Implemented a multi-faceted approach combining a gamified loyalty program, personalised communication, and community-driven content. This strategy aimed to not only increase customer engagement but also strengthen the emotional connection between Humber and its customers.
